In a previous post, I talked about how SEO and marketing are very tightly integrated. Videos, social, and local search must be leveraged to enhance your company’s presence on the Web. In this post, we’ll discuss the importance of your company and local SEO.
Use Google to search for “best printer in [insert your city here]”. Does your company show up locally on the search engine results page (SERP)? How many pages deep in the search results to you have to go before you see your company? Even worse, how many of your competitors are on the first page of the local search results? 85% of consumers are searching for a local business online, and without a web presence optimized for local search, your business is missing opportunities.
Spending a little bit of time targeting your marketing efforts on local online guides will pay dividends when it comes to local SEO. To get your site to the top of the local section of the SERP, your business must be listed on local guides such as Google Local, Yahoo Local, Bing Local, Citysearch, Superpages, and Yelp. Connecting with these sites involves claiming your business (to prove you are the actual business owner via a verification process), then entering basic, vital company information (business name, physical address, website address, main business phone, etc.).
When submitting your business information to each of these local resources, it’s critical to make sure that it is exactly the same from one site to another. Inconsistencies from one site to another can adversely affect search results. Remember, consistency and repeatability here is the key.
Download the WSPA Local Business Guide Worksheet. This useful tool contains:
- A list of all local business guides and the URL to each to get your business listed.
- Critical business information that must be included on all local business guides.
- Tips for listing your business online using these local guides.
- A way to keep track of you progress as you submit your business information to each local guide.