Hashtags: What They are and Best Practices

Hashtags: What They are and Best Practices

What is a hashtag? A hashtag is basically a label for content. Think of them as the label on a file folder. Hashtags started with Twitter but are now used on FaceBook, LinkedIn, Pinterest, and Instagram. They are used to help others who are interested in a certain topic quickly find content on that topic. Anyone sharing content on a particular topic can add a hashtag label to their message so others searching for that topic will find the information. All they have to do is click on the hashtag, which will automatically bring up a list of all posts using the same tag. For instance, any status update containing #PrintSummit14 is filed under the updates for the 2014 Print Leadership Summit. Another example we use at Printing Industries of America would be #FlipBookFactFriday; all status updates with that hashtag will always contain information from the Value of Print Campaign.

A few basics on creating your own hashtags: You can create you own hashtags, but don’t use spaces—a space will “break” the tag! All letters and numbers must run together. Always start with the # symbol directly followed by your tag word or phrase. You can make them up to customize the messaging of a marketing campaign or use hashtags that already exist. For examples, check us out on twitter by following @PrintInd, or email your questions to mflynn@printing.org.

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