Tips & Tricks

Live Preflight with InDesign

Live Preflight with InDesign

It’s a well-known fact that the most common digital file problems from ten years ago are the same digital file problems that continue to plague printers today. These problems include missing fonts and graphics, color space issues with images and illustrations, and low-resolution images, to name just a few. Historically, preflighting was a task that was only performed by the printer in prepress. Te... »

10 Ways to Differentiate Your Brand with Cool Varnishes, Inks, and Substrates

10 Ways to Differentiate Your Brand with Cool Varnishes, Inks, and Substrates

The communications industry today is highly competitive with different message forms used to communicate with customers from mass media and electronic communications to printed material. In recent years we’ve seen many new technological developments to enhance the impact of printed material visually, as well as addressing our other senses, like touch and smell. These developments also allow print ... »

SEO is Marketing!

SEO is Marketing!

Search engine optimization (SEO) and marketing are very tightly integrated. Think of a search on Google as a query to connect with your business, and the results of that search as your online marketing effort. Google, Bing, and Yahoo are a very strong source of new customers for businesses with a solid online presence. According to The MarketLive Performance Index (report download page) published ... »

SEO: Find the Right Keywords and Your Customers Will Find You

SEO: Find the Right Keywords and Your Customers Will Find You

Search engine optimization (SEO) and marketing are very tightly integrated. Think of a search on Google as a query to connect with your business, and the results of that search as your online marketing effort. Part of SEO success is selecting the right keywords to drive traffic to your website. To select the best keywords, you have think about what people trying to find you would type into Google,... »

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