Tips & Tricks

Tip for Your Designer: Toner and Large Solids

Tip for Your Designer: Toner and Large Solids

Software tools give creatives the ability to design with almost limitless boundaries. If you can think of it, you can design it. What must not ever be forgotten is to design within the limitations of the printing process. One example of this point is reproducing large solids or tinted areas on a toner-based device. While lithographic presses have the ability to reproduce solids evenly, toner-based... »

Hashtags: What They are and Best Practices

Hashtags: What They are and Best Practices

What is a hashtag? A hashtag is basically a label for content. Think of them as the label on a file folder. Hashtags started with Twitter but are now used on FaceBook, LinkedIn, Pinterest, and Instagram. They are used to help others who are interested in a certain topic quickly find content on that topic. Anyone sharing content on a particular topic can add a hashtag label to their message so othe... »

Unsharp Mask in Photoshop

Unsharp Mask in Photoshop

When images are captured either via scanning or digital photography, a certain amount of softness is introduced into the digital image. To achieve the most accurate reproduction, the images must be sharpened–usually through the use of one of the many sharpening filters in Photoshop. The softness within images occurs at two points. First, when continuous tone information (either a real-life scene w... »

Color Correcting Images in the RGB Color Space

Color Correcting Images in the RGB Color Space

What is the best tool to use when color correcting images in Photoshop? There are many tools that can be used to make color adjustments to images, and most are capable of giving good results. However, the real issue is not the tool being used to correct color, but utilizing the most appropriate color space for correcting color images. Many designers and prepress professionals will convert images t... »

PDF and PDF/X Standards Demystified

PDF and PDF/X Standards Demystified

Initially, the concept of PDF/X was intended to facilitate the complete exchange of reliable digital data, particularly in a publications advertising workflow. Complete exchange means the file can be relied upon to be correct without further technical discussion or involvement. PDF/X is not yet another file format—a PDF/X file is a PDF file. More specifically, however, it is a restricted subset of... »

Reduce PDF File Sizes with Image Sampling

Reduce PDF File Sizes with Image Sampling

When creating PDF files, you can choose sampling to average and remove pixels from raster images, resulting in smaller file sizes. For example, if you’ve placed a 300-dpi image into a layout application but scaled it to 50% of the original size, the effective resolution of that image is now 600 dpi, far more than is needed when printing at 150-line screen. Sampling removes these “extra” pixels tha... »

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