Marketing

Hashtags: What They are and Best Practices

Hashtags: What They are and Best Practices

What is a hashtag? A hashtag is basically a label for content. Think of them as the label on a file folder. Hashtags started with Twitter but are now used on FaceBook, LinkedIn, Pinterest, and Instagram. They are used to help others who are interested in a certain topic quickly find content on that topic. Anyone sharing content on a particular topic can add a hashtag label to their message so othe... »

Local SEO: Is Your Business There?

Local SEO: Is Your Business There?

In a previous post, I talked about how SEO and marketing are very tightly integrated. Videos, social, and local search must be leveraged to enhance your company’s presence on the Web. In this post, we’ll discuss the importance of your company and local SEO. Use Google to search for “best printer in [insert your city here]”. Does your company show up locally on the search engine results page (SERP)... »

Your Website: Does Your Message Engage Your Audience?

Your Website: Does Your Message Engage Your Audience?

Printers know who they want to sell to, but there is often a disconnect between the customer base they are trying to attract and message that their website conveys. When assessing the effectiveness of your website’s message, you have to determine if there are major differences between what you’re selling and what your customers actually want or need. And if you’re trying to expand your business in... »

SEO is Marketing!

SEO is Marketing!

Search engine optimization (SEO) and marketing are very tightly integrated. Think of a search on Google as a query to connect with your business, and the results of that search as your online marketing effort. Google, Bing, and Yahoo are a very strong source of new customers for businesses with a solid online presence. According to The MarketLive Performance Index (report download page) published ... »

SEO: Find the Right Keywords and Your Customers Will Find You

SEO: Find the Right Keywords and Your Customers Will Find You

Search engine optimization (SEO) and marketing are very tightly integrated. Think of a search on Google as a query to connect with your business, and the results of that search as your online marketing effort. Part of SEO success is selecting the right keywords to drive traffic to your website. To select the best keywords, you have think about what people trying to find you would type into Google,... »