Business

Password Security

Password Security

Online security is a vast and vital topic, and password security is one element of that topic that affects nearly everyone. Check out the six tips below for fundamental ways to make your passwords more secure. 1. Use a variety of upper- and lower-case letters, numbers, and special characters. Most websites and accounts supply rules about the minimum length of passwords and the mix of characters re... »

Staff bio pages provide many benefits to company websites.

Staff Bios: Benefits & Tips

Today, many organizations have “meet our team” or staff bio pages on their websites. In this article, we’ll look at three reasons why staff bio pages benefit your company and provide three tips for making these pages as effective as possible. Staff Bio Pages: Benefits Staff bios add a personal touch, which is an important component for gaining the trust of your customers. In fact... »

Hashtags: What They are and Best Practices

Hashtags: What They are and Best Practices

What is a hashtag? A hashtag is basically a label for content. Think of them as the label on a file folder. Hashtags started with Twitter but are now used on FaceBook, LinkedIn, Pinterest, and Instagram. They are used to help others who are interested in a certain topic quickly find content on that topic. Anyone sharing content on a particular topic can add a hashtag label to their message so othe... »

Take the Steps Towards Greater Profitability for Your Company

Take the Steps Towards Greater Profitability for Your Company

It may be hard to believe the impact a management tool can have on a company’s profitability. Printers and others in the graphic arts business demonstrate that the Printing Industries of America Ratios studies play a significant role in the growth and success of their companies. By reviewing key information from the company’s operations, then measuring themselves against the most successful compan... »

Tax Phase Outs and Extenders for 2014

Tax Phase Outs and Extenders for 2014

The “Tax” media buzz words for 2014 predominately include Tax Phase-Outs and Extenders.  Anything to worry about?  Absolutely, could be. Here are some changes that could affect you: Phase-Outs Affecting Capitalization What are Capitalized Deductions? Capitalized deductions are business expenditures, such as the cost of equipment, furniture, and vehicles that are expected to help generate revenue i... »

Your Website: Does Your Message Engage Your Audience?

Your Website: Does Your Message Engage Your Audience?

Printers know who they want to sell to, but there is often a disconnect between the customer base they are trying to attract and message that their website conveys. When assessing the effectiveness of your website’s message, you have to determine if there are major differences between what you’re selling and what your customers actually want or need. And if you’re trying to expand your business in... »

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