WSPA's Posts

Transparency, Fonts, and Outlines

Transparency, Fonts, and Outlines

When it was first introduced by Adobe, transparency was (and to some degree, still is) a bane to the prepress production community. Transparency gives creatives the ability to incorporate elements into their designs that previously were not possible. However, if transparency is not used judiciously in a document, problems can arise when the job is printed on press. One of the most common situation... »

What Every Designer Must Know About Press Oks

What Every Designer Must Know About Press Oks

It’s the final, most important stage of production. All of your hard work and long hours come down to the getting that all-important press OK. It can be a pressure-packed situation––there are dozens of variables to consider. What tools are necessary for a press OK? What should you be looking for on the sheet? This article serves as a primer and will address these questions. On the day that you’ll ... »

Testing Mobile Sites On Your Desktop

Testing Mobile Sites On Your Desktop

As you design mobile sites, there are a variety of methods you can use to test the site to see if it looks and behaves as you intend it to on  mobile device. One method is using a standard desktop browser, such as Safari or Firefox tools to “impersonate” a mobile browser. Simply by selecting a mobile device to simulate then loading the web page, the browser will display the page content in much th... »

How Color Separation with GCR Prints More Consistent Color

How Color Separation with GCR Prints More Consistent Color

The ability to maintain consistent color of images during the pressrun actually begins in prepress with the color separation process. Image conversion, that is, converting images from an RGB or LAB to a CMYK color space, is not as simple as a mode change in Photoshop. Considerations must be made for ink, paper, and the condition of the press, to name just a few. Color Separation Options Gray compo... »

Preflight Success: Tips for Designers and a Free Preflight Checklist

Preflight Success: Tips for Designers and a Free Preflight Checklist

Just as a pilot performs a number of system checks on the airplane before take off, it’s important to make sure that a print project doesn’t contain any serious errors that will prevent it from printing successfully. Preflighting for print production is about examining all of the components that make up an eventual printed piece and comparing them against a checklist of potential known issues. If ... »

Successful Color Management Requires Process Control

Successful Color Management Requires Process Control

“The color on the press sheet doesn’t match the proof.” “Why is the color so inconsistent on these printed sheets?” These are tough issues that printers have had to deal with for many years. The procedures and tools in this primer are designed to provide a blueprint for the implementation of process control that will allow you to reproduce color more accurately and consistently. Reducing rework du... »

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