WSPA's Posts

Unsharp Mask in Photoshop

Unsharp Mask in Photoshop

When images are captured either via scanning or digital photography, a certain amount of softness is introduced into the digital image. To achieve the most accurate reproduction, the images must be sharpened–usually through the use of one of the many sharpening filters in Photoshop. The softness within images occurs at two points. First, when continuous tone information (either a real-life scene w... »

Color Correcting Images in the RGB Color Space

Color Correcting Images in the RGB Color Space

What is the best tool to use when color correcting images in Photoshop? There are many tools that can be used to make color adjustments to images, and most are capable of giving good results. However, the real issue is not the tool being used to correct color, but utilizing the most appropriate color space for correcting color images. Many designers and prepress professionals will convert images t... »

PDF and PDF/X Standards Demystified

PDF and PDF/X Standards Demystified

Initially, the concept of PDF/X was intended to facilitate the complete exchange of reliable digital data, particularly in a publications advertising workflow. Complete exchange means the file can be relied upon to be correct without further technical discussion or involvement. PDF/X is not yet another file format—a PDF/X file is a PDF file. More specifically, however, it is a restricted subset of... »

Reduce PDF File Sizes with Image Sampling

Reduce PDF File Sizes with Image Sampling

When creating PDF files, you can choose sampling to average and remove pixels from raster images, resulting in smaller file sizes. For example, if you’ve placed a 300-dpi image into a layout application but scaled it to 50% of the original size, the effective resolution of that image is now 600 dpi, far more than is needed when printing at 150-line screen. Sampling removes these “extra” pixels tha... »

Be a Drip When it Comes to New Plates

Be a Drip When it Comes to New Plates

When installing new plates in your facility, it’s critical to look beyond typical considerations which include calibrating the new plate to the platesetter and creating new plate curves for press. The new plates also have to be compatible with your pressroom’s chemistry––this includes everything and anything that might come into contact with the plate’s surface. By performing a drip test, you can ... »

YouTube SEO in 5 Steps

YouTube SEO in 5 Steps

In a previous post, I talked about how YouTube is now the #2 search engine—ahead of Bing and Yahoo—with over 1 billion unique monthly users. Taking the time to optimize your YouTube videos for SEO is just as important as optimizing the pages on your website. If people are going to find your video masterpiece on YouTube, there are 5 basic SEO steps that you need to follow: Step 1: Give the video a ... »

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